![](https://cdn.myportfolio.com/5474c2ad-0995-4d93-b1b3-c707f797ce01/f5d2a116-00a8-49f1-913d-89310bc6ecc8_rw_1920.jpg?h=b30d797e598c8e8da380a904c5bf7719)
the story
The Danger of Beautiful Data is a hi-fi mockup of an infographic app about the manipulative & persuasive potential of infographics. By picking this topic as a joke, I tricked myself into learning a lot about how the brain processes images.
![](https://cdn.myportfolio.com/5474c2ad-0995-4d93-b1b3-c707f797ce01/ca2bd481-e737-42ca-a9b5-7c05d02af9a8_rw_1920.jpg?h=148f312fc4e20125cdcebe0bc3313ac6)
I looked for statistics and information on persuasive presentations of data, and how aesthetics affect the perceived credibility of content. It was validating (and scary) to have a difficult time finding this information. Most of the sources I found in my first round of googling (see here and here for examples) referenced faulty or completely fabricated data! However, I was able to find enough primary sources to write a short script.
That short script turned into some long sketches:
![](https://cdn.myportfolio.com/5474c2ad-0995-4d93-b1b3-c707f797ce01/f755cbb6-70a3-4ac9-9a29-b809e4caa51d_rw_1200.jpg?h=ad551276b3d4506264c5659be7cf2bc9)
...and then into artboards...
![](https://cdn.myportfolio.com/5474c2ad-0995-4d93-b1b3-c707f797ce01/f13f716c-98e3-4235-8047-d4bedd0b4235_rw_3840.jpg?h=2a3e6ec842bee09df33e993b8273b6dc)
...and finally into an Adobe XD prototype.
![](https://cdn.myportfolio.com/5474c2ad-0995-4d93-b1b3-c707f797ce01/3550f4bd-c181-4091-84de-5bd0997837ec_rw_1200.png?h=774b45fda7a3ead6cc5740372db6e32c)
gallery // click for full images
![](https://cdn.myportfolio.com/5474c2ad-0995-4d93-b1b3-c707f797ce01/9e9852e0-c9d8-410b-a5f6-f45b10fd8724_rw_1920.jpg?h=d6567c7559b81450c8bfa8eaaf525205)
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